Inclusivity in the Makeup Industry

Inclusivity in makeup products has been a problem in the beauty industry for a long time. It has been evident that makeup counters were inhospitable for people of color.

In 2017, Rihanna, a well-known singer, announced her brand called Fenty Beauty, which revolutionized the beauty industry. Fenty Beauty's aim was explicitly seen in their ads what they stood for: representation of beauty in different colors and more inclusive cosmetics. After it was launched, there was a cultural shift which affected the behaviour of consumers as they became more aware of the issues in the beauty industry—leading them to think about inclusivity before supporting a brand.

Now, not only consumers with different skin colors but other cosmetic brands have changed their behaviour and followed Fenty Beauty's footsteps by focusing on inclusivity for their products.